Tuesday, 6 December 2016

Production Company Name & Font



From creating some initial Production Name ideas and getting some audience opinions on them I narrowed it down to the following two 'MAD Productions' and 'MAD Entertainment', I then created some examples of the names with three different fonts I really liked the look of and had seen similar ones used in some horror films, my personal favourite one is the middle one as it has some splatters coming from it connoting possibly blood splatters but also the strokes of the font seem sharp and wild linking to the horror genre. I sent these three examples out to my target audience and asked them "Which name do you prefer and which font?" Some I responses I got were:

"I think that Mad Entertainment is definitely the best and well-suited, but the font types depend on the narrative and what kind of horror film you are doing. The last one would work well with a stereotypical gore/spooky/slasher horror, the first one would work well with a psychological horror."

"MAD Productions and I really like the second style :)"


"I think the second style looks the best as it fits in with the horror genre, I think the first font would work well if it was a psychological horror as it's very simples but there's always more then meets the eye just like a any psychology sub-genre. Also, I think MAD Productions is best as it sounds more professional whereas, entertainment sounds less like a horror company but production helps keep the horror vibe going."

"I prefer the production company name of Mad Entertainment and I quite like the 2nd font style for it."

"I like Mad Productions in the middle font or Mad Entertainment in the first font."

"I like the last ones! and i kinda like the sound of entertainment better!"

"I like both names and the two first fonts but I think the middle is the best one."

"I think the 2nd font looks great and the 3rd one too. Ultimately I'd say go with 3rd one which is clear and horror looking"

"The middle font pretty damn sweet!" 

"I'd say 3rd font if you're just only using it for a small horror productions, but if in the long run you're going to create more (non)horror then number 1."

"I think either of these fonts and mad entertainment is better. I think the 3rd font looks more suited to a horror film but I prefer the middle one in general."

"Personally I really like MAD Productions because it sounds professional and can be used for any genre, I also prefer the first font as looks simple but effective and stands out." 

After looking at these responses and opinions and taking in my own preferences I have decided to go with MAD Productions! I came to this decision because like the majority of the responses I got, it sounds more professional but could also but used for more then just horror and possible future projects meaning it's limited to one genre and will work for anything in the same way. For font I have decided that for this particular short film I want it to be the same font so I'm going to test out more fonts on both my Production Company Name and my Short Film Title before I come to a decision however, right now I am leaning towards the 2nd font which is 'Another Danger' because it fits with the horror genre and possibly connoting aspects of the storyline but also, it's the most eye-catching which is just what I want when it comes to the title and production company name in both my main task (short film) and my ancillaries (poster and film review.) 

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