Monday, 28 November 2016

Branding/Production Company Name

The other day I began thinking about branding and decided I needed to come up with a production company name so to begin with I made a list of quick ideas I had, which were:
  • Mad Films
  • Mad Entertainment
  • MAD
  • Vortex Films
  • M.A.D
  • Mad Productions
  • Supreme Studios
  • Mad Pictures
  • Mad Cinema
After asking some of my peers and through my own decisions I picked my top four and created a 24 hour Twitter Poll to see which one my audience preferred/which they thought sounded better and more professional as a production company name, here are the results:

 In total I got 48 votes from people in the UK, US, France etc. meaning I'm able to apply these results to my audience globally. My top four choices were Mad Films, Mad Entertainment, Mad Pictures and Mad Productions. I chose this people I felt that they're rather simple names but very effective and also easy to pronoun and read meaning it would be easy to recognise also, I used the work 'Mad' for all of them because it started off as a way of incorprating my own name from Maddy to Mad but then it also acts as a slight horror theme as mad can also mean crazy, angry which connotes voilence and weirdness, both things that are conventional in horror films and therefore, I felt it was apprioate for my short horror film. As you can see 'Mad Productions' got 44% of the 48 votes making it the most popular and 'Mad Entertainment' coming second with 31%, I wasn't majorly surprised by the outcome as Mad Productions was also my favourite. One thing someone (Ryan Dawson) did say about the two most popular was:"Definitely Mad Entertainment or Mad Productions becuase it's more Formal and has a business type feel to it."

From these results I think I am going to draft some logo ideas for the two most popular 'Mad Productions' and 'Mad Entertainment' as I like both of these and cannot yet decide so hopefully creating a logo will help me make the decision.

No comments:

Post a Comment